Building your family legacy. Growing your business. Supporting your philanthropic causes. What causes matter to you the most? Here's what our poll found.
How would you like to make a difference with your wealth—through your family legacy, your business, or your philanthropy? To help our clients better determine their focus, we conducted a five-question poll.
The pie chart above shows the results: Most of you (48%) are family focused, which means you find creating a family legacy an enriching experience. Not far behind is philanthropy (36%), which means you’re more focused on supporting causes that are important to you, your family, and your business. Sixteen percent find focusing on business more rewarding, perhaps running a long-term family business or considering creating a startup.
What answers led to these conclusions? Read on for the results.
What is the first thing that pops into your mind when you think of making an impact?
- Guiding and nurturing my family: 52%
- Helping causes I care about: 35%
- Creating or growing a business that reflects my values: 13%
What are your biggest concerns that could hinder your ability to achieve your desired impact?
- Finding the time or opportunity to support causes I believe in: 39%
- Getting my family members on the same page for legacy planning: 37%
- Creating a sustainable business plan that supports my values: 24%
What is the main way you want to make an impact?
- Through nurturing my family: 41%
- Through voluntourism, board leadership, or financial contributions to a charity: 41%
- Through my innovation and business leadership: 18%
What key partners will you include in conversations with your financial and tax advisors about achieving your goals?
- My family: 64%
- Charitable and community leaders: 24%
- My business partners: 12%
Which quote is closest to your vision for making an impact?
- “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead: 37%
- “Do not follow where the path may lead. Go instead where there is no path and leave a trail.” – Ralph Waldo Emerson: 33%
- “In every conceivable manner, the family is link to our past, bridge to our future.” – Alex Haley: 30%